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By following the story of Mimi's bath-time ritual, babies and toddlerswill develop an awareness of their own bodies and have fun imitatingMimi, as her mama, Jane, washes her 'from her feet to her nose.' Mimi'sToes Bath Book is squeezable and floatable, and can be enjoyed in andout of the tub.
About the Author
Julie Aigner-Clark foundedThe Baby Einstein Company in 1997. Her goal was to provide fun,interactive ways to expose her own babies to the arts and humanities,subjects that were important to her as a former English teacher.Julie's first two videos, Baby Einstein and Baby Mozart, were filmed inher basement using borrowed equipment and edited on a home computer.Five years, ten videos and 30 children's books later, Julie sold BabyEinstein to The Walt Disney Company. In 2001, the year of acquisition,the company's sales exceeded $20 million and Baby Einstein-brandedproducts could be found at specialty and mass retailers nationwide.Baby Einstein videos received accolades for giving infants and toddlersa way to experience joy and laughter through classical music, poetry,nature and art. As reported in The New York Times on October 28, 2003,32 percent of all new babies born in the United States own BabyEinstein videos. Prior to the sale to Disney, Julie and the story ofBaby Einstein were covered extensively by the national media, includingappearances by Julie on The Oprah Winfrey Show, Entertainment Tonight,Live! With Regis and Kelly, The View and The John Walsh Show , andfeature articles in USA Today, The New York Times, The Washington Post,The Wall Street Journal, Los Angeles Times, Time Magazine, PeopleMagazine, Redbook, Elle, Entrepreneur, Parenting Magazine, ChildMagazine, Baby Talk and Working Mother. Julie also is the recipient ofErnst & Young's "Entrepreneur of the Year Award," as well asWorking Mother's "Entrepreneur of the Year Award" in three categories -Most Philanthropic Company, Most Innovative Business and Best SmallCompany. In 2003, she received The Distinguished Alumni Award from TheCollege of Arts and Letters of Michigan State University. In thecitation, she was credited with starting a billion-dollar mediaindustry centered on stimulating the minds of infants and toddlers.Julie's new venture is a return to familiar territory - creating andincubating new brands. Aigner Clark Creative combines her love of thecreative process with her commitment to charitable-giving.
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